For Area Agencies on Aging

USAging Annual Conference & Tradeshow · San Diego · July 18–21

You're the experts.
We make sure families find you.

Aging Sidekick is a planning and support tool for family caregivers. We're building a nationwide directory of the 600+ Area Agencies on Aging so that when a caregiver in your service area asks us for local help, the answer is simple: your agency, your programs, your phone number.

  • Free — now and later
  • Human-verified listings
  • The relationship stays yours
A phone at night showing an Aging Sidekick chat. A caregiver writes that her dad fell and she does not know who to call; the reply is a card for her local Area Agency on Aging with a call button. 2:12 AM Aging Sidekick Dad fell again tonight. He's okay, but I have no idea who to call for help. Your local experts Area Agency on Aging They serve your dad's county — this is exactly what they do. Call your local AAA Real local help · not an ad Message…
The 2 a.m. problem

Worried families ask Google.
Google answers with ads.

A daughter can't sleep after a scary phone call with her dad. She searches “help for aging parent near me” and gets ads, national call centers, and lead-gen sites — almost never the Area Agency on Aging that actually serves her dad's county. The network built for this moment loses the referral to whoever bought the keyword.

Caregivers use Aging Sidekick in exactly those moments. We want the local answer we give them to be you.

67% of adults 50+ don't know what an AAA is (2024 Univ. of Michigan National Poll on Healthy Aging)
90%+ of agencies report rising demand and more complex needs
600+ AAAs in the directory we're building — including yours
Our promise

We're not a replacement.
We're a referral engine pointed at you.

We know how it looks when a tech vendor shows up at USAging. So here is the deal, plainly:

  • We don't take your calls — we send them

    When someone in your service area needs options counseling, meals, transportation, caregiver support, or benefits help, Aging Sidekick tells them to call your intake line. We replace the Google search, not your staff.

  • The relationship stays yours

    Referrals arrive as real contacts — people calling your intake line — not calls quietly absorbed by a bot. We know every countable, reportable contact matters to your funding story. Our goal is to send you more of the right ones: people in your PSA, asking for things your programs actually do.

  • Free. No catch.

    A directory listing costs your agency nothing — now or later. We don't sell your information, and you can update or remove your listing any time.

Flat illustration of a staff member talking with an older adult, with a friendly chat-assistant bubble and a completed checklist between them.
Built for your workflow

More capacity for your staff, not a workaround for them

Your options counselors and I&R specialists can't take every call that should reach them. Aging Sidekick helps the families who haven't found you yet get organized — and then hands them to you at the right moment.

  • Callers arrive already organized — medications, concerns, and questions in hand
  • Every listing is confirmed with your agency by a real person before it goes live
  • You choose which programs we surface — and which we don't
  • Out-of-area or out-of-scope requests stop landing on your intake line
How it works

Three steps, and your number becomes the answer

  1. Step 1

    Tell us who you are

    Two minutes with the form below — agency name, a contact, and roughly the area you cover.

  2. Step 2

    We verify it together

    A real person confirms the details with you: the exact ZIP codes and counties you serve, the phone number families should call, and the programs you want us to surface.

  3. Step 3

    Families get your number

    When a caregiver in your service area asks Aging Sidekick for local help — in the chat, through Ask an Expert, or in the middle of the night — we point them to your agency by name.

Join the directory

Add your agency

Only three fields are required. Everything else helps us route families to you sooner — and we'll confirm all of it with you before anything goes live.

  • A real person follows up by email — usually within a couple of days
  • Together we nail down your exact ZIP codes and intake line
  • Caregivers in your area start seeing your agency as the answer

The families are already searching.
Let's make sure they find you.

We'll be at the USAging Annual Conference & Tradeshow in San Diego, July 18–21 — stop by the booth, try the product, and picture your agency's number as the answer at 2 a.m. We'd love to build this with you.

agingsidekick.com/aaa · Free listing · Verified with you before it goes live